tag:blogger.com,1999:blog-85250594705269338212024-03-19T03:27:31.824-07:00Co-Creation & Collective IntelligenceA deep diving blog on value co-creation as a form collective intelligence in action. A place where everybody is invited to contribute with his/her thinking and ideas so leaving a mark for a better world.Robertohttp://www.blogger.com/profile/17284529515730434590noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-8525059470526933821.post-67558193725285407422012-01-01T08:36:00.000-08:002012-01-01T08:36:10.140-08:00Successful business cases of co-creation in action<div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';">There are very famous and well known cases that helped the co-creation discipline to become famous. <b style="mso-bidi-font-weight: normal;"><u>I distinguish in examples where co-creation has been used to boost regular businesses and others where co-creation is at the centre of the business model</u></b>. <b style="mso-bidi-font-weight: normal;"><u>On the first type, among the most known are the following</u></b>:</span></div><div class="MsoListParagraphCxSpFirst" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18pt;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span><b style="mso-bidi-font-weight: normal;"><u><span style="font-family: 'Trebuchet MS','sans-serif';">“My Starbucks Idea”</span></u></b><span style="font-family: 'Trebuchet MS','sans-serif';">. It was set up for customers to exchange ideas with each other and directly with Starbucks. Customers give opinions on everything such as products, services, layout, advertising, corporate social responsibility, in store music, and so on. They feature and reword the most active users and implement a good numbers of ideas received. Some numbers: more than 93k ideas shared, more than 1,3million users and 5,5milion pages view per month. </span></div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-CEgsW8vD6eE/TwCLKlUhTaI/AAAAAAAAAJo/Mz9tv6awZ1g/s1600/MyStarbucksIdea.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200px" rea="true" src="http://2.bp.blogspot.com/-CEgsW8vD6eE/TwCLKlUhTaI/AAAAAAAAAJo/Mz9tv6awZ1g/s200/MyStarbucksIdea.jpg" width="199px" /></a></div><div class="MsoListParagraphCxSpFirst" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18pt;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span><b style="mso-bidi-font-weight: normal;"><u><span style="font-family: 'Trebuchet MS','sans-serif';">“Dell Ideastorm”.</span></u></b><span style="font-family: 'Trebuchet MS','sans-serif';"> Dell went on to setup a number of customer feedback environments from Ideastorm, Studio Dell and Direct to Dell where they asked users to submits new ideas and issues openly, discuss them with one other and their employees. This made Dell to turnaround the bad reputation reached in those years where 45% of the posts regarding Dell where negative in an opposite situation with 5.3k customers issues were solved and an average of 3.5millions visits per month.</span></div><div class="MsoListParagraphCxSpLast" style="margin: 0cm 0cm 10pt 36pt; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18pt;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span><b style="mso-bidi-font-weight: normal;"><u><span style="font-family: 'Trebuchet MS','sans-serif';">“Nike ID Studio”</span></u></b><span style="font-family: 'Trebuchet MS','sans-serif';">. It allows customers design their own Nike trainer and buy or just share it with their friends across social media platforms such as Facebook or Twitter. The online service was launched in 1999 and gave the ability to choose from a limited range of different materials and colours to develop their own style of tennis shoe. Today there is a choice of more than 30 trainers models, more than 80 different material option type. The success of the initiative is testified by the 3 millions unique users going on the site every month. </span></div><a name='more'></a><div class="MsoListParagraphCxSpLast" style="margin: 0cm 0cm 10pt 36pt; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18pt;"></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';">When analyzing these successful cases, we may wonder of the achievement has been in the ideas generated or the word-of-month alimented by the initiative. It is a marketing tool or a business model? </span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';">Upon visiting the MyStarbucksIdea site you will see many ideas that have been submitted countless times. And you will see a limited number of ideas that are truly original and potentially valuable. A thought leaps to my mind: would a two-day brainstorm session with some lead users and experts produce similar results? <span style="mso-spacerun: yes;"> </span><b style="mso-bidi-font-weight: normal;"><u>The co-creation supporters would sustain the brand engagement argument</u></b>. MyStarbucksIdea is a collective brand experience. And it is a crowdsourcing platform for aggregation. To be fair, there is even a remarkable degree of community interaction and validation. </span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';">The reason why StarbucksIdea works is that people assign Starbucks a far bigger brand delivery repertoire than just good coffee. They see Starbucks as a location-based occasion for relaxing and reenergizing, for personal contemplation and social discourse. This mental brand position offers a much wider scope for discussion and idea generation than the average coffee retailer. It allows people to show their expertise in other fields than just coffee. <b style="mso-bidi-font-weight: normal;"><u>Customers become part of the brand experience, they pass from being customers to be creators of the brand</u></b>.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';">At the same time, valuable ideas may come both from customers and from a direct interaction with the company employees. Stimulus generated by contacts with customers give a strong customer focus on what really matters. <b style="mso-bidi-font-weight: normal;"><u>So it may becomes also a company philosophy and way of doing business with strong benefits</u></b>.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';">Moving to the business cases where co-creation is at the centre of the business model, or in other words, all products or services themselves are generated with the contribute of the customers, these are more recent and less established example. </span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';">The US is certainly heavy on fashion co-creators, like <b style="mso-bidi-font-weight: normal;"><u>FashionPlaytes</u></b> (customized clothing for girls), <b style="mso-bidi-font-weight: normal;"><u>LaudiVidni</u></b> (customized handbags), and my company, <b style="mso-bidi-font-weight: normal;"><u>Blank Label</u></b> (customized dress shirts). But we also have a few awesome food co-creators Chocri (after they migrated to the US, from Germany), <b style="mso-bidi-font-weight: normal;"><u>Me&Goji</u></b> (customized granola and cereal), and <b style="mso-bidi-font-weight: normal;"><u>RedMoon Pet Food</u></b> (customized pet food).</span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';">These are not successful stories yet but they seem to be going in the right direction. <u>S</u>ome of these businesses have peaked a million in revenue, and others have secured hundreds of thousands and millions in Venture Capital and Angel funding. </span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';">So stay tuned, and I will keep you updated, we we heard of them.</span></div>Robertohttp://www.blogger.com/profile/17284529515730434590noreply@blogger.com14tag:blogger.com,1999:blog-8525059470526933821.post-51017266867319781542011-12-11T00:28:00.000-08:002011-12-11T00:30:40.949-08:00Why combining co-creation and collective intelligence?<div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><u><span style="font-family: 'Trebuchet MS','sans-serif';">It is a common trend to be in favour of open innovation and co-creation</span></u></b><span style="font-family: 'Trebuchet MS','sans-serif';">. We have all heard about the wisdom of crowds, bringing the outside in, and we all believe in "none of us is as smart as all of us”. <b style="mso-bidi-font-weight: normal;"><u>Collective wisdom</u></b> considers “multiple opinions and forms of intelligence. Wisdom in groups is demonstrated by insight, good sense, clarity, objectivity, and discernment rooted in deep caring and compassion”. We connect on political, social, and economic strategies and understand psychological, spiritual and cultural roots.</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeuSZmV6TfcMQ4LVHE6eCg4YYBN2yX1u7hbdvOXbv44OzRqzjeipy1LeX4aGvPeI96Vg0ktN_8Z1Ld_GgAXSsdZP6L5FLNqBYW6fZEC47HsiaXIGnX1BFGvvai9caBqcNIzedKUZQhOLw/s1600/co-creation+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="160px" mda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeuSZmV6TfcMQ4LVHE6eCg4YYBN2yX1u7hbdvOXbv44OzRqzjeipy1LeX4aGvPeI96Vg0ktN_8Z1Ld_GgAXSsdZP6L5FLNqBYW6fZEC47HsiaXIGnX1BFGvvai9caBqcNIzedKUZQhOLw/s200/co-creation+1.jpg" width="200px" /></a></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';">Co-creating and collective intelligence/wisdom are forming a hybrid forces, a calling to reclaim the <b style="mso-bidi-font-weight: normal;"><u>participation of people in groups as positive, useful, healing, life affirming</u></b>. We alter the way that we see the world in order to solve problems together.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';">It is a fact that humans today love to participate in problem-solving online, to have a voice and to express themselves, to be a part of the story-telling of new media, and to be a part of the collective intelligence process. The cultural, economic and political changes brought on by online intelligence sharing, via different media, have been truly amazing and reflect <b style="mso-bidi-font-weight: normal;"><u>extraordinary cultural shifts in the 21st century</u></b>. There is a huge opportunity out of there, people feel right to collaborate to solve higher issues, higher order of problems or matters. <span style="mso-spacerun: yes;"> </span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';">Enabling is one thing, participating quite another. Mass dialogue just does not simply happen. There are many reasons why people feel restrained to freely engage and exchange ideas. Tech by itself will not overcome these obstacles. <b style="mso-bidi-font-weight: normal;"><u>Captivating your audience requires purpose</u></b>, <b style="mso-bidi-font-weight: normal;"><u>encouragement and reciprocity</u></b>. We need to create a context for mass dialogue and co-creation, unleashing the tacit knowledge and passion of people around brands, products and organizations. </span><br />
<span style="font-family: 'Trebuchet MS','sans-serif';"><a name='more'></a><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';">But what is co-creation, really, and how do you do it right? Co-creation is a system where ideas are shared and repeatedly fed back through groups of specially chosen individuals. They filter, refine and evolve those ideas. Co-creation involves working on new product and service ideas together with the customers who are going to buy them. <b style="mso-bidi-font-weight: normal;"><u>We are all customers and we all use products/services that are good but that can be improved with our precious advices</u></b> of whom spend more time on using them than their inventors or creators. </span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';">Lots of people, even experts and technicians, know how to improve products, they know the answers to simple questions or questions that have been asked before but <b style="mso-bidi-font-weight: normal;"><u>when the questions are new and more complicated individuals tend to have hunches rather than answers</u></b>. They know part of the answer but not all of it. Bring enough people with hunches together and collectively they will be able to work out the answer. Co-creation is the way, a win win solution for companies and customers, or simplier, for people.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';">That's it. Simple. But not easy.</span></div></span> </div>Collective intelligence and the modern technologies are not enough to establish a new way of working and make things happen. The collective intelligence concepts are out of there since a century and internet since 30 years, and only few good examples of right implementation this powerful force, such Wikipedia to mention one. <b style="mso-bidi-font-weight: normal;"><u>Co-creation is the way, the path to bring the collective intelligence and the collective wisdom to real and practical applications of the society</u></b>, using the real engine of the progress, the people and company entrepreneurship.Robertohttp://www.blogger.com/profile/17284529515730434590noreply@blogger.com13tag:blogger.com,1999:blog-8525059470526933821.post-75307943907702250262011-12-03T05:13:00.000-08:002011-12-03T05:23:39.606-08:00What is co-creation?<div class="separator" style="clear: both; margin: 0cm 0cm 10pt; text-align: justify;"><strong><u><span lang="EN" style="font-family: 'Trebuchet MS','sans-serif'; mso-ansi-language: EN;">Co-creation is a business </span><span style="font-family: 'Trebuchet MS','sans-serif';">philosophy <span style="mso-spacerun: yes;"> </span>and s</span></u></strong><span lang="EN" style="font-family: 'Trebuchet MS','sans-serif'; mso-ansi-language: EN;"><strong><u>trategy aimed at putting the customer at the heart of the company, mainly in the product development</u></strong>. Specifically, companies behind the co-creation emphasize the generation and ongoing realization of mutual firm-customer value. </span><span style="font-family: 'Trebuchet MS','sans-serif';"><strong><u>Co-creation allows and encourages a more active involvement from the customer to create a value rich experience</u></strong>. </span><span lang="EN" style="font-family: 'Trebuchet MS','sans-serif'; mso-ansi-language: EN;">The co-creation is a powerful approach to reduce <span style="mso-spacerun: yes;"> </span>the gap between companies and customers. The customers are seen as a key resource of knowledge that goes much beyond the normal customer researches, as they provide ideas, suggestions on how to improve products/services or to generate the development of them.</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhn0t4O4sYAsvmgqVu4gn6YJId0TzaU5800iAlGiYSveYWW2rWhBDqY1t88oW1q1azmNTwnbvqVu6rL9DFa7MSEQPatBoOUwRjY2Wf3HClxm8D8gQD6hACgyuqlwv4zgff_3tIP9vvyB90/s1600/cocreation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" dda="true" height="150px" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhn0t4O4sYAsvmgqVu4gn6YJId0TzaU5800iAlGiYSveYWW2rWhBDqY1t88oW1q1azmNTwnbvqVu6rL9DFa7MSEQPatBoOUwRjY2Wf3HClxm8D8gQD6hACgyuqlwv4zgff_3tIP9vvyB90/s200/cocreation.jpg" width="200px" /></a></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><br />
</div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span lang="EN" style="font-family: 'Trebuchet MS','sans-serif'; mso-ansi-language: EN;">Co-created value arises in the form of personalized, unique experiences for the customer (value-in-use) and ongoing revenue, learning and enhanced market performance drivers for the firm (loyalty, relationships, customer word of mouth). Value is co-created with customers if and when a customer is able to personalize his/her experience using a firm's product-service proposition – in the lifetime of its use – to a level that is best suited to get his/her job(s) or tasks done and which allows the firm to derive greater value from its product-service investment in the form of new knowledge, higher revenues/profitability and/or superior brand value/loyalty.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><br />
</div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span lang="EN" style="font-family: 'Trebuchet MS','sans-serif'; mso-ansi-language: EN;">Co-creation is a powerful trend in product development that has been around for quite some time, but has recently started to gain traction. <span style="mso-spacerun: yes;"> </span><strong><u>Scholars C K Prahalad and Venkat Ramaswamy introduced the concept in their 2000 Harvard Business Review article, “Co-Opting Customer Competence”</u></strong>. <span style="mso-spacerun: yes;"> </span>Value will be increasingly co-created by the firm and the customer, they argued, rather than being created entirely inside the firm. Co-creation in their view not only describes a trend of jointly creating products. It also describes a movement away from customers buying products and services as transactions, to those purchases being made as part of an experience. The authors held that consumers seek freedom of choice to interact with the firm through a range of experiences. Customers want to define choices in a manner that reflects their view of value, and they want to interact and transact in their preferred language and style.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';"></span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><a name='more'></a></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;">Co-Creation emphasises the increasing co-operation between firm and consumer and this co-operation results in individual and unique experiences for the consumer and continuing revenue, development and enhanced market performance drivers for the firm (brand-loyalty and word of mouth advertising especially). <strong><u>From a company standpoint a captivating co-creation experience may increase consumers’ engagement and the way consumers perceive a brand</u></strong>. Co-creating with consumers offers you a bundle of positive effects coinciding with your actual goals. Due to hundreds of highly involved consumers becoming partners in co-creation this is a great opportunity to purposively leverage those spillover effects.</div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';"><strong><u>Companies are increasingly using co-creation approaches as a means for collaborative new product and business development</u></strong>. </span><span lang="EN" style="font-family: 'Trebuchet MS','sans-serif'; mso-ansi-language: EN;">After the publication of The Future of Competition, companies applied the principles of the Prahalad-Ramaswamy research to a broader range of business activities. Companies engaged customers in the delivery of their experience, including Harley Davidson (bikers riding together and customizing their motorcycles), Scion car dealerships (customization of cars at the dealer and dealer events) or Apple Inc. (exchange of play lists through iTunes). Co-creation played an even bigger role in at companies such as Cisco and Goldcorp where executives involved outside resources, such as researchers, academics, and customers, to actually change and redesign the ways things are done inside the firm. Customer-facing functions such as sales or customer service were also opened up to co-creation at companies including Starbucks and Dell Computer. But this is just the begins, possibilities are endless.</span></div>Robertohttp://www.blogger.com/profile/17284529515730434590noreply@blogger.com2tag:blogger.com,1999:blog-8525059470526933821.post-2019145825461900552011-11-27T09:24:00.000-08:002011-11-27T09:24:50.073-08:00The Swarm intelligence<div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';">A new theory, which I found extremely interesting, is referring to <b style="mso-bidi-font-weight: normal;"><u>Swarm intelligence</u></b> (SI) defined as <b style="mso-bidi-font-weight: normal;"><u>the collective behaviour of decentralized, self-organized systems, natural or artificial</u></b>. The concept is employed in work on artificial intelligence. The expression was introduced by Gerardo Beni and Jing Wang in 1989, in the context of cellular robotic systems. SI systems are typically made up of a population of simple agents interacting locally with one another and with their environment. The inspiration often comes from nature, especially biological systems. The agents follow very simple rules, and although there is no centralized control structure dictating how individual agents should behave, local, and to a certain degree random, interactions between such agents lead to the emergence of "intelligent" global behaviour, unknown to the individual agents.</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqlPrXXasxZ1Hh3uamEExJV1ZvO-o6j6lvrrhcWVlpbn5imzQsmdFODdD4gVs2rOKL0S00CzItYk53WhK_kHnQ4td7s3mleO9lLvkZwWWySQpNum1fNfM1SjQH3Pz6xQSo-MIpb4Q9vUw/s1600/swarm+theory.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" hda="true" height="137px" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqlPrXXasxZ1Hh3uamEExJV1ZvO-o6j6lvrrhcWVlpbn5imzQsmdFODdD4gVs2rOKL0S00CzItYk53WhK_kHnQ4td7s3mleO9lLvkZwWWySQpNum1fNfM1SjQH3Pz6xQSo-MIpb4Q9vUw/s200/swarm+theory.bmp" width="200px" /></a></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';">Is this phenomenon new? <b style="mso-bidi-font-weight: normal;"><u>The “swarms of men” have always existed</u></b>. But in the past, people could recognize a swarm only after the swarm has shown itself, today people group because they recognize the strength of being a group. <b style="mso-bidi-font-weight: normal;"><u>The “swarm of men” phenomenon is booming nowadays.</u></b> The “the horizontal web, the peer-to-peer” success is one example where digital contents are shared among individuals. The information available for all without limits and costs. Not by chance, totalitarian government such in the Nazism period were controlling the information and made large use of the Radio. Today China and Iran are trying to control internet to limit natural groups creation. </span></div><span style="font-family: 'Trebuchet MS','sans-serif';"><a name='more'></a><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;">All the changes in the human groups have always being influenced by the relationship with the authority. <b style="mso-bidi-font-weight: normal;"><u>Men in the last centuries needed a “dominus</u></b>”, a leader. Before the French revolution the authority was given, nowadays, it is not only a matter of democracy but of understanding who select the “dominus” and how. One of the most democratic institution of the past were the English Trade Unions in the 800’. The leader was elected based on the strengths of their believes and the abilities to communicate them. In the digital era, the leader definition is much more complex and may also not exist as a unique and clear entity.</div></span>Robertohttp://www.blogger.com/profile/17284529515730434590noreply@blogger.com1tag:blogger.com,1999:blog-8525059470526933821.post-1619811142734649122011-11-27T09:19:00.000-08:002011-12-03T05:21:23.244-08:00What is the collective intelligence?<div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';">Collective intelligence is a shared or group intelligence that emerges from the collaboration and competition of many individuals and appears in consensus decision making in bacteria, animals, humans and computer networks.<span style="mso-spacerun: yes;"> </span>For what is relevant here, it is a fantastic phenomenon where <b style="mso-bidi-font-weight: normal;"><i><u>Groups of individuals doing things collectively that seem intelligent</u></i></b><i>.</i></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiadu51JybyDK5CgvNzJPte-YYhCQnnRCYtAu7-z88ZwuKQ8LxPFq1iunKIiVrh3jaKaacrnu0CpJPivQBCRJy7Exwyj29FBokuog-QVrf_EhodZDMhFOL5w7vIWtBoC6ULYpYXlTrLxE/s1600/shoalfish.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" hda="true" height="200px" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiadu51JybyDK5CgvNzJPte-YYhCQnnRCYtAu7-z88ZwuKQ8LxPFq1iunKIiVrh3jaKaacrnu0CpJPivQBCRJy7Exwyj29FBokuog-QVrf_EhodZDMhFOL5w7vIWtBoC6ULYpYXlTrLxE/s200/shoalfish.jpg" width="131px" /></a></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';">There is a long way along since the entomologist <span style="mso-spacerun: yes;"> </span>Mr. William Morton Wheeler's observation (seemingly independent individuals can cooperate so closely as to become indistinguishable from a single organism stated in 1911) who was the first to mention the <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><u>"superorganism"</u></i></b> to the most recent phenomenon of Twitter or Wikipedia. But nowadays, thanks to the current technology development seams the right moment to finally enhance the “collective intelligence” to the level it deserves. </span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';">It is not just the technology development though, there are other signals show us that the “collective intelligence” can be the <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><u>new way, the right track to a better future</u></i></b>. In the last January 25<sup>th</sup>, during the day of the revolution in Egypt, most of the communication among the revolts was done by Twitter. Not by chance, Weal Ghonim, Egyptian, was recognized as the most influential person of the year by Time USA because he started the protests vs the Egyptian government from his blog. Weal Ghonim has been the starter not the leader. The people, the Egyptians are still fighting for their rights today with no single leader but people around an ideal and put together thanks to internet. </span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';"></span><br />
<a name='more'></a>It is like as a <b style="mso-bidi-font-weight: normal;"><u>Super-Superman</u></b> who thinks and acts with the speed of light because it is made by millions of individuals who thanks to internet and the social networks create a swarm. Indeed like ant colonies, bird flocking, animal herding, bacterial growth, and fish schooling that show a super power, a superior capacity who is difficult and almost impossible to stop, even for entire army as it is happening these days in Egypt and how it happened in Libya. </div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';">There are three basic learning so far: </span></div><div class="MsoListParagraphCxSpFirst" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18pt;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: 'Trebuchet MS','sans-serif'; mso-bidi-font-family: 'Trebuchet MS'; mso-fareast-font-family: 'Trebuchet MS';"><span style="mso-list: Ignore;">a)<span style="font-family: 'Times New Roman';"> </span></span></span></b><b style="mso-bidi-font-weight: normal;"><u><span style="font-family: 'Trebuchet MS','sans-serif';">A group of people is more powerful than the sum of individuals. </span></u></b></div><div class="MsoListParagraphCxSpMiddle" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18pt;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: 'Trebuchet MS','sans-serif'; mso-bidi-font-family: 'Trebuchet MS'; mso-fareast-font-family: 'Trebuchet MS';"><span style="mso-list: Ignore;">b)<span style="font-family: 'Times New Roman';"> </span></span></span></b><b style="mso-bidi-font-weight: normal;"><u><span style="font-family: 'Trebuchet MS','sans-serif';">The movement of the group of people is amplified and speeded up by internet</span></u></b></div><div class="MsoListParagraphCxSpLast" style="margin: 0cm 0cm 10pt 36pt; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18pt;"><span style="font-family: 'Trebuchet MS','sans-serif'; mso-bidi-font-family: 'Trebuchet MS'; mso-fareast-font-family: 'Trebuchet MS';"><span style="mso-list: Ignore;">c)<span style="font-family: 'Times New Roman';"> </span></span></span><b style="mso-bidi-font-weight: normal;"><u><span style="font-family: 'Trebuchet MS','sans-serif';">Many cluster of animals have the same working processes</span></u></b><span style="font-family: 'Trebuchet MS','sans-serif';">. </span></div><span style="font-family: 'Trebuchet MS','sans-serif';"></span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-family: 'Trebuchet MS','sans-serif';">I see the Collective intelligence as a fantastic opportunity to make the whole world evolve to a better status but without flying so high is a great chance to improve systems and productivities to give better and fairer welfare. </span></div>Robertohttp://www.blogger.com/profile/17284529515730434590noreply@blogger.com1