It is a common trend to be in favour of open innovation and co-creation. We have all heard about the wisdom of crowds, bringing the outside in, and we all believe in "none of us is as smart as all of us”. Collective wisdom considers “multiple opinions and forms of intelligence. Wisdom in groups is demonstrated by insight, good sense, clarity, objectivity, and discernment rooted in deep caring and compassion”. We connect on political, social, and economic strategies and understand psychological, spiritual and cultural roots.
Co-creating and collective intelligence/wisdom are forming a hybrid forces, a calling to reclaim the participation of people in groups as positive, useful, healing, life affirming. We alter the way that we see the world in order to solve problems together.
It is a fact that humans today love to participate in problem-solving online, to have a voice and to express themselves, to be a part of the story-telling of new media, and to be a part of the collective intelligence process. The cultural, economic and political changes brought on by online intelligence sharing, via different media, have been truly amazing and reflect extraordinary cultural shifts in the 21st century. There is a huge opportunity out of there, people feel right to collaborate to solve higher issues, higher order of problems or matters.
Enabling is one thing, participating quite another. Mass dialogue just does not simply happen. There are many reasons why people feel restrained to freely engage and exchange ideas. Tech by itself will not overcome these obstacles. Captivating your audience requires purpose, encouragement and reciprocity. We need to create a context for mass dialogue and co-creation, unleashing the tacit knowledge and passion of people around brands, products and organizations.